Starting a Business for Beginners

Success is something that everyone is looking for. One way that many people do to achieve this is by starting a business. The idea of ​​becoming an entrepreneur has become a trend in all circles of society, especially young people. Therefore, today many people are already successful entrepreneurs at a young age. This is indeed not surprising, because many people are starting to feel tired and limited by just being an employee, so the thought of starting a business is their choice.

To successfully start a business does not always run smoothly, it takes some skills and steps that must be done correctly. There is even a thought that not everyone can become an entrepreneur. But actually, anyone can become an entrepreneur if you want to learn and work hard. Scott Gerber is a young entrepreneur, author, and investor from the United States. The following are 10 tips for successful starting a business for beginners by Scott Gerber.

1. Focus on one business opportunity

Along with the development of the virtual world, nowadays it seems as if everything can be a business opportunity. With so many opportunities that can be taken, maybe you will be confused in choosing one opportunity to be developed. So many people are actually trying to develop many opportunities at the same time. But is it true? There is no right or wrong, because it all depends on the ability of each person, but it would be better if you focus on just one opportunity.

By focusing on one opportunity, all your ideas and thoughts for developing a business will be more focused. This will make it easier for you to execute all these ideas. Taking care of just one business is already difficult, especially if there are many, right?

2. Do what you love

In doing anything, if we like what we are doing, then we will do it with all our heart. Not because of coercion so that it can be maximized. All work, if carried out wholeheartedly, will produce maximum results, because that is why there are many jobs that are not common at this time. But for those of you who aspire to become entrepreneurs, don’t start a business just because you see a big profit, look cool, or because you are told to. Usually, a good thing to do when starting a business is, based on a hobby. If your hobby is photography, you can start selling camera equipment. That way, your hobby will be satisfied and the dream of opening a business will be achieved.

3. Master everything about your business

At the beginning of starting a business, generally there are rarely investors who dare to put their money there. But that opportunity can come at any time, so you have to really master everything about the business you’re in and always be ready to explain as clearly as possible. This is so that you can make investors believe that they are putting their money in the right hands, namely to you, the person who understands this business the best.

4. Always willing to learn from others

Everyone has their own advantages and disadvantages. No one knows everything, so it is very important to be open to the views or thoughts of others. By consulting with other people such as mentors, friends, or other successful people, you can take lessons from what he has done. Choose a mentor, friend or successful person to be your advisor, where you can discuss what you need to do to be successful. Listening more is better than talking more.

5. Live simply

Forget all the beauty of being an entrepreneur. Luxury cars, fine dining, big houses, or anything that suggests luxury. Live with the view that you are a beginner who needs money to succeed. That way, you will enjoy the process towards success more and everything that you dream of will come in time.

6. Learn from failure

Nothing is certain in this world. It’s the same with the business world. There are 2 choices in our life that determine success, namely to move forward or remain silent. If you want to progress, then you must also be prepared to face failure. Because not everything you plan always goes smoothly according to your wishes. Instead, failure must occur to teach you and prepare you to become a successful person later. When you fail, don’t despair, keep trying and learn from the experience. Failure is the best teacher!

7. Show that your business concept is the best

Rest assured that no investor will want to invest in your business, because they do not yet know the standards of your business concept. Therefore, show that this business concept will be very profitable for investors. Run your business concept with minimal capital to provide concrete evidence

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How to Start Your Own Business from Zero to Success

You need to know how to start your own business. Because with the current pandemic conditions, people are required to be able to look for business opportunities as their main income. In doing business it takes a little insight or theory to start or do it.

Not just preparing capital and knowing what business to do, there are other things that need to be prepared to start a business. Especially if you start from scratch or have no previous experience. So it is necessary to know how to start your own business in order to grow and succeed.

How to start a business from scratch to be successful quickly, you need to think of an initial idea, open, introduce, and promote the business. All of these are a lot of challenges and obstacles that will be faced by business people.

For more details, here are some ways to start your own business that you need to know:

How to Start Your Own Business

There are several ways to start a business from scratch to success that you need to know, including:

1. Prepare the Business Model to be Run

The first way to start a business is to prepare a business model that will be run. If your heart is steady, try to start thinking about what business model you will run later. You can start looking for information on business trends that are developing. Building a business can be likened to traveling. Of course you must have a purpose, reason, vehicle, accommodation preparation, alternative roads, and plans a-b-c to z.

2. Finalize the Plan

The next way to start a business is to finalize a plan. Well, previously abstract business ideas need to be made more concrete before they are actually executed. For that, you can take some of the most crucial initial steps, as follows:

a. Create a Business Plan

Write all about your business. Includes three things in the previous point, budget, revenue targets, marketing strategies, and everything else that serves as a guide so that your business can grow.

b. Calculate Capital

Calculate the initial budget to build a business, how much is the estimated operational budget needed, legalization costs, tax calculations, as well as profit targets and estimates.

c. Market Research

Analyze who will become consumers. For example, make questionnaires, surveys, and see research from official institutions. From there, you can know what innovations consumers need.

d. Get to know the Buyer Persona

Determine who your target customers are and create a real consumer profile.

e. Create a Customer Journey

Build a strategy for how each buyer persona knows your business, gets to know the brand, sees the product, and finally buys your product.

f. Measure Competitor’s Strength

Make a list of your competitors, then compare their pluses and minuses with your business. See what flaws you don’t have and fix them.

g. Find a Trusted Supplier

Make sure you work with the best suppliers to supply raw materials for your products or services. For example, in terms of price, quality of goods, speed and accuracy of supply, etc.

h. Create Production Flow

From raw materials to services or ready-to-sell products, it must have a clear and concise flow.

i. Promotion Plan

Create a marketing plan so that you can easily develop marketing strategies in the future.

j. Set Target

Both in the short, medium and long term. The goal is that your business has a main goal and is not stuck when one target is met.

3. Maximizing Branding

The next way to start a business is to maximize branding. The most effective initial strategy is to go online. Because offline consumers will search for products online before making a purchase. This method also aims to make the buyer persona familiar with your business presence. This can be done in several ways, namely:

a. Build Brand Identity

Create distinctive and memorable logos, typography, dominant colors, visual templates, and website designs.

b. Create Website

Websites can increase consumer trust, become a transaction center/online store, press release media, customer support facilities, marketing and branding media, and product storefronts.

c. Optimize Social Media

Create official business accounts on various social media. Like Instagram, Facebook, Twitter, LinkedIn, Tik Tok, etc. This is useful when you later enter the marketing stage.

d. Integrate into Ecommerce Account

So that your products will be easily reached by consumers, integrate all social media accounts and websites into e-commerce. Like, Tokopedia, Shopee, Lazada, and others.

4. Production

The next way to start a business, you can start the production stage. There are several things to note, namely:

a. Set product or service quality standards. For example, basic materials, composition, product advantages, models, etc.;

b. Determine suppliers, vendors, and other stakeholders to realize product ideas;

c. Start production for product launch and at least stock for the first month. Also consider back-up production in case of successful product launch;

d. Fix the website. Such as setting up online store platforms, payment gateways, website themes, creating landing pages, SEO, etc.;

e. More active in all promotional media. Intensify promotions, brand awareness, schedule launches, etc.;

5. Launch Marketing Strategy

Marketing is a way to introduce products to potential customers. The hope is, not only to know, but also to be familiar and become customers. There are various ways to promote your business. One of them with social media. In addition to social media, you can also maximize digital marketing. Like, Google My Business, official email, SEO, SEM, etc.